WHY IT COULD BE BENEFICIAL TO YOUR BUSINESS TO HAVE AN ONLINE STORE
Unlike the high street, your ecommerce store is open all day every day. Today people find themselves with less and less time to casually shop on the high street. Whether its work commitments, the school run or trying to fit in the odd exercise class, there always seems to be something that needs to be done.
The beauty of online shopping your customers can order from your business at any time of the day. Whether this is browsing on a desktop during their hour lunch break or lying in bed scrolling through their phone, ecommerce gives people the flexibility needed in the 21st century.
2. Online management
There is no doubt that having an ecommerce website makes it easier to manage your products and services in one online space. Reports can be ran and exported on just about every element of your online store. You can manage your stock easily by having a live insight into what is selling or is evidently sold out. Prices can be updated or stock removed with the click of a button! With #ecommerce, the sky really is the limit.
3. Increase your traffic
Taking away the black and white structure of a stores opening hours will undoubtedly lead to an increase in visitors. If you are open for business 24 hours a day, you will be increasing your exposure to a larger chunk of your target audience. An increase in visitors will naturally lead to a rise in potential customers and ultimately #sales!
4. Marketing and cost
Why pay for POS and overheads when all of your promotions can be done online? Using your website as a platform to promote special offers, discounts, competitions and giveaways means when customers are visiting your online store, it’s all in one place! For some customers this means you are essentially replacing, time, effort, energy, parking and overall inconvenience with a single link. They can see everything you have to offer in one digital space that you can update and manage easily and efficiently.
The one key element to consider with running an ecommerce website is whether you have the capacity to manage your site site full time. If you have the skills, experience and capacity to manage your site you could save yourself a great deal of money in the long run.
If you don’t have the time to keep your website up to date, the majority of businesses outsource this to 3rd party agencies. You will be looking at either monthly or yearly costs to cover a domain name, hosting and whichever ecommerce platform your agency recommends.